Fashion & Luxury· Case Study
Level Shoes, the globally recognized retail omni-channel concept dedicated to the world of footwear and accessories, is a beacon of inspiration and an example of what the Middle East can do in the retail space.
96,000
Square feet dedicated to footwear at The Dubai Mall
250+
World class brands under a single roof
23
Designer boutiques
CHALLENGES
Level Shoes has embarked in a digital transformation program to build its vision of the Store of the Future. An unrivaled customer experience is the goal. An objective that is underpinned by the firm belief that the future is reserved to those who offer an excellent and unique customer experience.
As a brand that is defining what the future of retail looks like, Level Shoes looks to fulfill customer's from all around the world, from a single fulfillment location. This objective comes with operational challenges that require powerful automation.
SOLUTION
Carriyo was implemented as part of Level Shoes digital transformation program. The platform was used to automate hyperlocal, regional and international fulfillment operations.
From a single fulfillment location and with a single streamlined fulfillment operation, the brand carries out the same process to fulfill all service types.
Furthermore, Level Shoes monitors activities continuously to identify deliveries at risk and achieve a truly remarkable service level unrivalled in the industry.
“We aim for a channel agnostic approach to retail. We want to be where our customer is and offer an outstanding service wherever that may be. The last mile is key because it is where brands have been losing ground and control over the customer experience and blaming the problem on third party logistics partners. Today, convenience is a must and we can see deliveries happening both for eCommerce orders as well as for in store purchases. We take responsibility for our deliveries and every problem a customer might experience when purchasing with us. This is key for Level Shoes to walk the talk and ensure an outstanding experience from beginning to end.”
Rania Masri el Khatib
CEO, Level Shoes
RESULTS
In the words of Level Shoes Fulfillment Manager, Firas Awad: "Carriyo has been instrumental in architecting our Last Mile delivery to the highest standards. We deliver orders in Dubai within three hours and in one day to the rest of the UAE."
"This service is key to differentiate the Level Shoes brand and meet our customers' expectations. Carriyo helps us execute our deliveries and monitor our service levels in real time, and fixes imminent delays and issues immediately. We have also been able to switch carriers at the flip of a switch which was unthinkable a year ago."
96%
Service level across all service types
ZERO
Manual effort to manage and print shipping documents
REAL TIME
Visibility of shipment status