How to Improve Customer Experience with Shipping Automation

Joao Vieira

CRO at CARRIYO

Last Mile Automation

Apr 2, 2024 - 8min read

ARTICLE

How to Improve Customer Experience with Shipping Automation

If you run an e-commerce store, try to put yourself in your customer’s shoes and imagine this scenario.

You’ve placed an online order and the delivery date has arrived. Which of the above two notifications would you like to see on your screen?

“Your shipment will be delivered earlier than expected”

“Your shipment might be delayed”

The first one, if I'm guessing it right. 

The e-commerce landscape is now more competitive than ever. Your customers are expecting fast, reliable, and transparent shipping. 

One bad shipping experience and they’d start looking for a better experience elsewhere. Moreover, customers are twice as likely to share a review about a bad experience compared to a good one. 

Now, it is quite challenging to adapt to evolving customer expectations all on your own manually. This is where shipping automation comes in.

What is Shipping Automation?

Shipping automation is software technology that bridges the gap between customer experience and logistics to streamline and optimize the shipping process. It eliminates human error, reduces labor costs, and helps businesses scale up. 

What Shipping Automation can do for you:

Order Processing: Automated systems can receive, process, and prioritize orders automatically, reducing the need for manual intervention.

Carrier selection: Automation can compare rates and services from different carriers to find the most efficient and cost-effective option for each order.

Label Generation: Software can generate shipping labels and documentation automatically based on order details, eliminating the need for manual data entry.

Inventory Management: Automation tools can track inventory levels in real-time, allowing businesses to manage stock levels efficiently and avoid stockouts or overstocking.

Shipment Tracking: Automated systems provide real-time tracking information to customers, allowing them to monitor the status and location of their shipments.

Communication: Automation tools can send notifications and updates to customers regarding order status, shipping delays, or delivery confirmations, improving communication and customer satisfaction.

Automated Shipping vs Manual Shipping


How to get started with Shipping Automation

Simplify Shipping Options:

Offer multiple shipping choices at varying price points, ensuring quick delivery options are available.

Tailor shipping options to match product characteristics, avoiding unnecessary costs for customers.

Provide Accurate Delivery Dates:

Transparency is key. Display clear shipping estimates on product pages to manage customer expectations.

Utilize tools like Carriyo to offer precise delivery dates, enhancing trust and conversion rates.

Keep Customers Informed:

Leverage shipping notifications to update customers about their order status and anticipated delivery.

Personalize notifications to add a human touch and preemptively communicate any delays or changes.

Offer Customer-Centric Tracking:

Empower customers with comprehensive tracking information accessible via your website or app.

Provide multiple communication channels for tracking updates, including email, SMS, and phone calls.

Enhance Tracking Experience:

Create dedicated tracking pages offering detailed insights into the shipment's journey. Automated shipping systems provide real-time supply chain visibility, allowing customers to track the status of their orders from shipment to delivery.

Ensure tracking pages are user-friendly and include additional product recommendations to boost engagement.


Streamline your shipping operations with Carriyo's end-to-end automation, reducing manual tasks by up to 90%. By optimizing processes and ensuring timely deliveries, Carriyo enhances the overall buying experience, driving customer satisfaction, loyalty, and conversions.

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Joao Vieira

Joao Vieira

CRO at CARRIYO

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Dana Fadel

Dana Fadel

Head of Customer Experience

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Dana Fadel

Dana Fadel

Head of Customer Experience

Automate shipping operations and elevate post-purchase customer experience

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